In the book we discuss the completely digitized nature of innovation today and its ramifications on how we approach design, how new actors are brought into the process, and ways firms’ can use different approaches to make the process more efficient, increase the diversity of ideas, and become more entrepreneurial.
Integral to the innovation process, is the process of going from ideas to concepts. It used to be this was a fairly traditional industrial design process of hand sketching, refining, developing rough hand-built models where appropriate, etc. Of course now we have digital tools that have changed this process dramatically. The Autodesk Design Academy has a nice series of videos that take you through this updated concept development process.